Business marketing and business management

Business marketing and business management are vital to the successful running of a company.

Both of these positions concern themselves with the smooth performance and profitability of the business. Marketing helps to advertise, promote and sell the services of the organization or the products they produce.

Management makes sure departments run like a well-oiled machine, while providing employees with tools they need and ensuring the right workers are in the right positions.

Business Marketing

Create a campaign to promote a company’s brand, services, and/or products.

Working with management to implement company goals

Negotiating contracts with vendors

Presenting advertising campaigns to team members or management

Implementing campaigns over a variety of media

Collecting data to understand a campaign’s level of success

Additional information


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